Ford - Blog

As the swinging sixties swept across America, Ford vice president and general manager, Lee Iacocca, hatched a plan to create a car for the people. A playful, luxurious, four-seater, that was both affordable and desirable. A car that represented the times and was different from all the rest. A car that reflected the newly acquired affluence of American society, but that was big enough to accommodate the burgeoning families of the original baby boomers. 

Times were changing and Iacocca wanted Ford to lead the way in providing luxurious, mass production cars that could be affordable and flexible. It was his aim that the Mustang would be tailored to each customer’s needs, being as fancy or functional as required.